I just found out that when you search google for "CLLI Code", my telco site is the second listing.
This places its relevance just lower than that of the definition of the term (Common Language Location Identifer Code - it's used in the telecommunications industry to create a globally unique name for a device), and places its relevance higher than the company that actually assigns them.
Besides that, I am actually recieving, on average, about an email a day relating to my site. I also found a thread on a message board where people discuss my site
Amazing what something you created for the heck of it one day when you were bored can turn up to be. I even recieve phone calls related to the site. People calling and asking me stuff about the listings, or about what various terms mean. It's sooooo weird. :->